Sprinkling Humanity into Environmental Consulting: The Client-Centric Mission of Triterra

 

Don McNabb, CGWP, CP   CEO & Visionary

LANSING, MI – November 2024: Property acquisitions and building renovations create a vast landscape filled with diverse challenges, from soil contamination and unsafe water to hazardous structures and other environmental risks. To alleviate the hurdles of rejuvenating old, dilapidated structures – or creating a new one from scratch – Don McNabb the CEO and visionary of Triterra, founded a Michigan-based consulting firm specializing in brownfield development, environmental consulting, and natural resource management services.

With clients, partners, and communities central to its philosophy, Triterra enhances the safety of natural environments, providing tailored advisory services that enlighten developers, governmental entities, and companies, helping them make informed decisions. Committed to not only meeting expectations but overdelivering on promises, Triterra’s strategy is based on responsiveness, direct client interactions, and intricate research.

Triterra’s mission stems from its origin story; before its establishment in 2008, the people comprising Triterra were working for a medium-sized, Midwestern consulting firm. After the larger company ceased its operations in Michigan, Don took matters into his own hands, retaining the 3 staff, as well as clients and operations, to form a stable foundation for what would become Triterra.

Since its founding, Triterra has expanded rapidly – since COVID has grown by 400%. It is the tight-knit bonds the team forged between community members and leaders that has driven its success. Parallel to the firm’s founding was a statewide housing and economic crisis that propelled its growth even further. “There was a need, and we were there to fill it,” stresses Don. “Saying goodbye to the previous company was bittersweet. We had to tell clients that this was their final invoice, and they needed to find new consultants. But luckily, we could attach a more optimistic letter with it, reading, ‘Triterra is here, and we are committed to take on your existing work.’”

With a comprehensive understanding of both the internal and external sides of the business, the company’s team masterfully balances client relationships with operational efficacy, providing tailored solutions that support sustainable initiatives without exceeding individual budgets. “For us, every client is different, and it’s our job to listen and understand their unique needs,” adds Don. “It’s not about finishing as many transactions as possible; it’s about sprinkling that personal touch in everything we do, ensuring that each project can drive tangible change and leave a lasting impact on communities.”

Triterra’s client-centric ethos revolves around hands-on engagement and responsiveness, always available to answer clients’ queries and guide them through challenges. For this Michigan-based team, clients are partners, and their goals are the same objectives Triterra works hard to achieve. Illustrating the human element woven into the company’s structure, Don recounts a running joke between him and clients: “I often hear people say my name should pop up after calling 911. Anytime they have an issue, I’m always there to answer their call, and that’s not the level of responsiveness people are used to these days.”

From three employees in 2008, Triterra expanded its team to 47 environmental professionals, making its way to the Inc. 5,000 list four years in a row. The enterprise’s human-centered approach transcends clients, affecting internal work culture. By fostering an environment where people are valued and respected, employees care about the company mission, ultimately performing better, trying harder, and giving their entire hearts to every project.

Looking into the future, Triterra is excited about potential growth possibilities while appreciating the stage it’s at now. “I don’t want to lose this culture of humanity we have fostered over the years. Internal operations are just as important as external ones, and we won’t compromise on values to simply expand,” shares Don. “The key is to maintain an entrepreneurial spirit while growing sustainably through hard work, dedication, and following through on promises. If we create positivity within the organization, that cascades into the communities we serve, filling every person we come across with hope. That’s what it’s all about – restoring structures with a purpose, to ensure the safety and happiness of people.”

View the Article here: Sprinkling Humanity into Environmental Consulting: The Client-Centric Mission of Triterra